| Description |
Lavishly illustrated history of Bibendum, commonly referred to in English as the Michelin Man. He is the symbol of the Michelin tire company. Introduced at the Lyon Exhibition of 1894 where the Michelin brothers had a stand, Bibendum is one of the world's oldest trademarks. The slogan Nunc est bibendum (Drink up) is taken from Horace's Odes (book I, ode xxxvii, line 1). He is also referred to as Bib or Bibelobis.
Michelin dominated the French tire industry and was one of the leading advertisers; to this day its famous guidebooks are widely used by travellers. Bibendum was depicted visually as a lord of industry, a master of all he surveyed, and a patriotic expounder of the French spirit.
33 x 24 cms, hardback, 144 pages.
1997
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